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TRACK

Create funnels. Convert more.

Set touchpoints across your site. Create funnels. Know where the leads are dropping off. Analyze where you lose your customers. Improve conversion rate. Know what's the average clicks or the time taken by the user to finish the transaction. From products to categories, know the likes and dislikes, get the usage pattern. Refine your value proposition. 
SEGMENT

A 360-degree customer view

Slice and Dice. Segment users to the level of one. Get behavior patterns. Segregate users based on shared interests. Understand the frequencies of the purchase, along with the when and how much? Measure the monetary value of the segments – highest to lowest. Scrutinize hard-to-lose segments. By using RFM analysis, LaundroKart segments its VIP customers and gives extra care to those orders from the time of booking till the delivery to make sure that the service levels never slip with this revenue-critical customer segment. LaundroKart pushed up the retention rate for this segment from 50% to 90%
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ENGAGE

Strategize with statistics

Send Surveys. Ask the right question. And based on the answer, trigger your next question. Know your customers better. Drive decisions based on data. From customer service to product preferences, capture and synthesize customer choices. The closer you get to the feelings, the deeper you understand, and better you can act on it. LaundroKart is aware of whether the customer has shirts to steam or suits to clean, and when would be a suitable time to send the reminder.
ENGAGE

Recommend what is relevant

Customers shift between channels. Consistent communication is critical. Collect data from all the sources. Delineate sentiments, habits, and behavior with the power of analytics. Send suggestions built over statistics. Improve relevancy. Convert more. Build loyalty.  By effectively using web pushes and pop-ups, LaundroKart is able to increase their engagement (open rates) by 30% and out of which 50% resulted in a service booking.
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Elevate your customer experience.

Create a consistent communication system. Categorize your communication by purpose. Choose the channels best suited for each communication. Know on which channels your consumers are active. Personalize messages. Send recommendations that are right on to the preferences. From a price-slash to the most-viewed product as a web overlay in the app to a booking cancellation as a notification across all channels – automate communication through workflows. Track your conversion. Refine the system.
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%
rise in engagement rate
%
retention among VIP customers
%
bump in bookings

See how we can bring the magic!

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