How LivePinch solves the Marketing Challenges of an Enterprise?
One of the primary problems in the enterprise business is marketing to a broad audience with a single strategy. Guesstimates and gut decisions drive majority of the marketing campaigns at enterprise levels. The reason is due to the non-availability of a Customer Data Platform. Not anymore!
Current technology advancements – particularly the digitization – takes you closer to your customers through data insights. Data-driven marketing gives you enough firepower to build customer-centric strategies.
Data-driven approach is not a new phenomenon in marketing. But a data analytics platform like LivePinch that offers realtime customer data coupled with the power to engage through multiple channels is red-hot. Your key to masterful marketing relies on bringing in all your data sources to a robust technology architecture.
“It’s always been about who buys it, when did they buy it, where did they buy it, and what did they buy.” – Dr. Ravi Dhar, professor of management and marketing, and director of the Center for Customer Insights at the Yale School of Management.
A capable Customer Data Platform like LivePinch can help you with all the 4Ws – who, when, where, and what. LivePinch can offer you the macro-level single view of the entirety to the minuscule level of a 360-degree-customer-view. With this competence, LivePinch is the crackerjack of the current marketing kit.
Let’s start with the enterprise challenges from the grassroots level:
It all starts with the way the organizations store, archive, and retrieve data. Siloed data structures fall flat to offer extensive insights to make informed decisions. And a marketer can be misled while running analytics on these silos.
How can LivePinch help?
LivePinch offers a marketer to move past the siloed data to first-hand data, including internal, external, and integrated third-party sources. LivePinch provides the marketer the secured data insights in compliance with the privacy and GDPR.
Enough data exists within the organization. The challenge lies with the ease of accessibility for a marketer without loss of time in processes. Marketers face challenges to retrieve data at the right time due to the scale and process. Data not at the right time can hit the marketing ROIs.
How to resolve the data accessibility issues of the marketer?
Marketers need not wait for any set process or approval to access the information they want in LivePinch. The data is available anytime to pull. With which the marketers can execute swift actions.
The system has customer data. The marketer gets access. But what happens when the data is old? How could this data transform at the time of any campaign planning? With existing systems, the frequent update of data in a batch process can be manually cumbersome and can become either incoherent or overwritten by cascades of duplications.
How can a marketer overcome the time lag challenge?
LivePinch extracts and delivers data in realtime. There is no time lag. Realtime analysis can offer realtime tracking and engagement. Couple with automation, triggers, and events can create realtime cohorts facilitating realtime engagements.
Data sources coming from multiple systems can lead to complex data management. Due to the complexities in getting multiple cohorts, a marketer can settle down for generic groups, which can cause a lack of personalization and connectivity impacting the retention and reactivation.
How can LivePinch help?
LivePinch can unify all the systems involved and extract data sets from multiple touchpoints based on unique customer identity. LivePinch can capture every customer’s journey, behavior, actions, and interests. With these parameters, a marketer can run behavior-specific, channel-specific, product-specific, action-specific, event-based engagement across all channels.
As marketing channels keep expanding, delivering a consistent customer experience with a relevant set of communication becomes increasingly severe. When scale sets massive, dilution in the connectivity between a brand and a customer can creep in. This disconnect arises due to inconsistencies in the communique, time delays, overlooks, manual discrepancies, and system errors.
With workflows and automation, LivePinch can reduce the efforts of manual corrective actions by integrating machine learning and artificial intelligence.
LivePinch can be a great addition to your marketing arsenal. At a higher level, LivePinch helps marketer set and execute realtime KPIs. Integrate a capable LivePinch and improve your bottom-line impacting factors like churn rates, CLTV, and customer retention.