Analyze the behavior of players all the time. Create events based on the gaming habits and activities like the value of the deposits, type of games played, number of gameplays, active time, wins, and losses. Split and segregate players on the subject of similarities and dissimilarities. Get to know the players at a granular level – gameplay experience, life cycle stage, deposits, bonus usage patterns, customer service interactions, betting style, active channels, self-exclusions, wins, withdrawals, and many more. Using LivePinch’s Player Lifecycle Management, GameVillage increased their player deposits, doubled the game plays, and reactivate a significant percentage of hibernating players.
The right message through the right channel
Operators spend big bucks to get the attention of the customers. After gaining the attention, due to lack of context, if companies lose out to connect, the marketing ROI starts to sag. Making use of the moments matter. Create multiple rule-based workflows for your communication. Create a 360-degree customer view across all channels. Know the channels the player is not active. Reach through the active channels at the right time. Get responses. Track the campaign results.
Leveraging the multi-channel engagement, LivePinch reactivated around 20% of the hibernating players. LivePinch increased the overall activities in the platform by 15%. Cross-selling campaigns reactivated existing loyal players and brought in more deposits, thereby increasing the CLTV. Game launches and announcement campaigns realized 30% more responses.
Avoid churn after the acquisition
Acquisition costs are going up and up, and all competitors are pitching to the same market – causing player churn. With an all-around analytical tool such as LivePinch, operators can foresee and act on the churning customers. Act in realtime or followed by subsequent campaigns to win back the customers. GameVillage offers better customer experience and boosts customer loyalty, thereby bettering the retention.
rise in reactivation
increment in activities
gain in response rate
LivePinch is more than a vendor. They are a strategic partner to us.
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