Quick Dry Cleaning and LivePinch Join Hands to Empower Independent Launderers

Independent dry cleaners and launders are expected to reap the benefits of the Quick Dry Cleaning (QDC) and LivePinch association; a partnership that integrates holistic business management prowess with the intuitiveness of an intelligent customer engagement platform and an array…

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Quick Dry Cleaning and LivePinch Join Hands to Empower Independent Launderers
The Role of Analytics and Reporting in Improving Customer Retention

The Role of Analytics and Reporting in Improving Customer Retention

Happy Customers = Returning Customers Businesses concentrate on increasing sales and generating rewarding conversions when they should first align all their resources with the basics of customer retention. For established businesses, concentrating on returning clients is the best way to…

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Why Omni Channel Marketing is a Major Growth Driver

Customers are rarely consistent and hardly homogenous. Therefore, when it comes to gauging customer sentiments, retailers must keep a close eye on multiple channels while looking to deliver consistency across diverse touchpoints. Singling out a single marketing strategy isn’t relevant…

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Why Omni Channel Marketing is a Major Growth Driver
5 Ways To Personalise Your Customer Approach

5 Ways To Personalise Your Customer Approach

You must have had an experience of signing a feedback form while having dinner at your favourite restaurant. And to your surprise on your birthday you receive a personalised birthday wish from that same restaurant. That moment is a surprise…

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Why Segmentation is Important for Marketing Campaigns

Long before the advent of sophisticated adverts and marketing strategies, businesses were known to focus on the one-size-fits-all strategy concerning marketing. There were TV commercials, radio ads, and billboards as the only reliable channels to market a specific product or…

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Why Segmentation is Important for Marketing Campaigns
How to Handle COVID-19 Without Putting Your Business at Stake

How to Handle COVID-19 Without Putting Your Business at Stake

As the coronavirus outbreak is escalating, governing bodies globally have imposed heavy restrictions on a number of businesses, and this gap is further accelerated with quarantine procedures, lockdown, and curfews. The postponement and months of lockdown have adversely affected various…

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Why Should Brands Use a Customer Engagement Platform?

Customer Service and Customer Satisfaction is a thing of the past. Now, even the concept of Customer Delight has come a long way in up-scaling vibrant business systems all over the world. While customer acquisition and retention art & science…

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Why Should Brands Use a Customer Engagement Platform?
Is your Marketing Sentient?

Is your Marketing Sentient?

Is your Marketing Sentient? We are entering a new realm of marketing called Sentient Marketing, says Mohanbir Sawhney in his book – The sentient enterprise: The evolution of Business Decision Making. He describes the marketer's approach of customer engagement powered by…

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Automate. But don’t be a bot.

Automate. But don’t be a bot. As humans, we crave connections. It can be a thankyou note or a birthday wish. Imagine you get two notes on your birthday from two of your favorite brands: one saying “Happy Birthday” and…

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Automate. But don’t be a bot.
Personalization is no more a premium service.

Personalization is no more a premium service.

Personalization is no more a premium service. Netflix is an analytics juggernaut. Analytics comprises the extensive use of data, statistical and quantitative analysis, explanatory, and predictive models driven by facts. For more than a decade, Netflix goes by the reputation…

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How LivePinch solves the Marketing Challenges of an Enterprise?

How LivePinch solves the Marketing Challenges of an Enterprise? One of the primary problems in the enterprise business is marketing to a broad audience with a single strategy. Guesstimates and gut decisions drive majority of the marketing campaigns at enterprise…

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How LivePinch solves the Marketing Challenges of an Enterprise?
Automating customer interest and retention through Digital Marketing

Automating customer interest and retention through Digital Marketing

Automating customer interest and retention through Digital Marketing Has the customer opened the digital collateral, has the customer reacted to it, what was the reaction, what should be the follow-on response, can we retain this customer? All these are essential…

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How to win customer hearts by plugging real-time data into their journeys?

How to win customer hearts by plugging real-time data into their journeys? Let’s say a customer who is in your database has purchased an OLED TV, which is a high-value item from your store. This purchase causes many changes in…

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How to win customer hearts by plugging real-time data into their journeys?
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