Is your Marketing Sentient?

Is your Marketing Sentient? We are entering a new realm of marketing called Sentient Marketing, says Mohanbir Sawhney in his book – The sentient enterprise: The evolution of Business Decision Making. He describes the marketer's approach of customer engagement powered by…

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Is your Marketing Sentient?
Automate. But don’t be a bot.

Automate. But don’t be a bot.

Automate. But don’t be a bot. As humans, we crave connections. It can be a thankyou note or a birthday wish. Imagine you get two notes on your birthday from two of your favorite brands: one saying “Happy Birthday” and…

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Personalization is no more a premium service.

Personalization is no more a premium service. Netflix is an analytics juggernaut. Analytics comprises the extensive use of data, statistical and quantitative analysis, explanatory, and predictive models driven by facts. For more than a decade, Netflix goes by the reputation…

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Personalization is no more a premium service.
How LivePinch solves the Marketing Challenges of an Enterprise?

How LivePinch solves the Marketing Challenges of an Enterprise?

How LivePinch solves the Marketing Challenges of an Enterprise? One of the primary problems in the enterprise business is marketing to a broad audience with a single strategy. Guesstimates and gut decisions drive majority of the marketing campaigns at enterprise…

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Automating customer interest and retention through Digital Marketing

Automating customer interest and retention through Digital Marketing Has the customer opened the digital collateral, has the customer reacted to it, what was the reaction, what should be the follow-on response, can we retain this customer? All these are essential…

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Automating customer interest and retention through Digital Marketing
How to win customer hearts by plugging real-time data into their journeys?

How to win customer hearts by plugging real-time data into their journeys?

How to win customer hearts by plugging real-time data into their journeys? Let’s say a customer who is in your database has purchased an OLED TV, which is a high-value item from your store. This purchase causes many changes in…

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